If You Measure It, It Will Improve.

Most Of The Time, Creative Entrepreneurs Lose Interest Long Before Their Marketing Message Loses Its Power.

Acknowledge To Yourself That The Factory Job Is Dead. Having A Factory Job Is Not A Natural State. It Wasn't At The Heart Of Being Human Until Very Recently. We've Been Culturally Brainwashed.

Letting Your Customers Set Your Standards Is A Dangerous Game, Because The Race To The Bottom Is Pretty Easy To Win. Setting Your Own Standards--and Living Up To Them--is A Better Way To Profit. Not To Mention A Better Way To Make Your Day Worth All The Effort You Put Into It." -

Fear For A Linchpin Is A Clue That You're Getting Close To Doing Something Important.

Our Job Is To Make Change. Our Job Is To Connect To People, To Interact With Them In A Way That Leaves Them Better Than We Found Them, More Able To Get Where They'd Like To Go. Every Time We Waste That Opportunity, Every Page Or Sentence That Doesn't Do Enough To Advance The Cause Is Waste.