Make The Customer The Hero Of Your

The Most Impactful Way Consumers Can Assert Their Power Is To Become Mindful Shoppers, Giving Their Dollars Only To Socially Responsible Companies. In Today’s World Of Social Media And Smart Phones, This Is Easy To Do.

The Creative Destruction That Social Media Is Currently Unleashing Will Change More Than Technology Or The Leader Board Of The Fortune 100. It Is Driving A Qualitative Shift In The Nature Of Relationships Between Brands And Their Customers.

Radical Transparency Has An Enormous Impact On Our Personal Lives. We Can No Longer Share Thoughts, Quips, Photos Or Personal Opinions Anywhere On The Web Without Being Mindful That They May Turn Up Where We Least Expect It (notably Job Interviews, Divorce Proceedings Or Public Media).

Brands Are Facing A New Competitive Landscape In Which Self-definition, Core Values And Purpose Will Increasingly Define Their Ability To Reach Customers That Only Allow What Is Meaningful In Their Lives To Pass Through Their Filter.

Social Media Demands A Lot Of Us On Top Of Our Already Demanding Lives. So Let's Disconnect As We Need To And Renew Our Interest And Ourselves.