The New Dynamics Between Brands And Consumers,

Without Question, Ceos, Executives And Employees In Companies In The United States And Around The World Have Rallied To Face The Challenge Of A Social Media Marketplace.

Gluttony Might Be Innocuous Were It Not For The Fact That Gluttons Tend To Disregard Whether Their Self-serving Behaviors Harm Anyone Else. We Don’t Need To Look Far And Wide To Find Examples Of Gluttonous Behavior, As They Are Numerous Throughout The History Of Capitalism.

Everyone Living Under The Social Contract We Call Democracy Has A Duty To Act Responsibly, To Obey The Laws, And To Abandon Certain Types Of Self-interested Behaviors That Conflict With The General Good.

For A Truly Effective Social Campaign, A Brand Needs To Embrace The First Principles Of Marketing, Which Involves Brand Definition And Consistent Storytelling.

Corporations, Consumers, And Citizens Must Begin Acting In Concert To Create A Powerful Third Pillar Of Social Transformation If We Hope To Meet The Social Challenges We Currently Face With Equal Force. This Begins With Corporations That Choose To Alter How They Practice Capitalism In Two Ways To Serve The Greater Good.