What Today's Business Reality Makes Clear Is

We Now See Numerous Examples Of Brands Working Together To Address Issues Such As Environmental Degradations, Climate Control, Pollution, Poverty And Disease.

Many Corporate Leaders And Employees Have The Right Intentions, But It Can Be Overwhelming When You Consider How Everything Is Affected From Leadership Styles, To Organizational Structure, To Employee Engagement, To Customer Service An Marketplace.

Everyone Living Under The Social Contract We Call Democracy Has A Duty To Act Responsibly, To Obey The Laws, And To Abandon Certain Types Of Self-interested Behaviors That Conflict With The General Good.

Refuse To Accept The Belief That Your Professional Relevance, Career Success Or Financial Security Turns On The Next Update On The Latest Technology. Sometimes It's Good To Put The Paddle Down And Just Let The Canoe Glide.

Through Their Own Actions, Customers Can Hold Companies Responsible To Higher Standards Of Social Responsibility. Through Collective Action, They Can Leverage Their Dollars To Combat The Force Of Those Investors Who Myopically Pursue Profits At The Expense Of The Rest Of Society.