Make It About Them, Not About You.

I've Been Dogmatic To Use Myself As A Case Study.

I Don't Care About Convincing The People Who Think I'm Naive Or An Idiot.

Pilots Have Their Names Painted Just Beneath The Canopy Of Their Aircraft. This Gives The Pilot A Sense Of Ownership For His Or Her Jet. What's More, Like Cars, Each Aircraft Has Its Own Personality, So It's Important For A Pilot To Get To Know And Love His Aircraft.

The Most Effective Leaders Are Actually Better At Guarding Against Danger When They Acknowledge It That It Exists. Cowards, In Contrast, Cling To The Hope That Failure Will Never Happen And May Be Sloppy In The Face Of Danger - Not Because They Don't Acknowledge That It Exists, But Because They Are Just Too Afraid Of It To Look It In The Eye.

Failure Is Not Tied To Money; It Is A Mindset. Failure Is When We Accept The Lot We Are Given.