The Goal Of Business Should Not Be To Do Business With Anyone Who Simply Wants What You Have. It Should Be To Focus On The People Who Believe What You Believe. When We Are Selective About Doing Business Only With Those Who Believe In Our Why, Trust Emerges.

-Simon Sinek

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The Goal Of Business Should Not Be

Simon Sinek

The Goal Of Business Should Not Be To Do Business With Anyone Who Simply Wants What You Have. It Should Be To Focus On The People Who Believe What You Believe. When We Are Selective About Doing Business Only With Those Who Believe In Our Why, Trust Emerges.

Topic

Believe

People

Goal

The Concept Of Why Is Already In The Vernacular. It Is Now A Noun. "that Company Doesn't Know Their Why." "they Need To Learn Their Why." "that Politician Needs To Understand His Why." We Talk About It As A Noun. That Never Existed Prior To 2009. That Never Existed Prior To 2006 When I First Started Articulating It. This Is The Most Amazing Thing To Me. It Has Now Become A Concept. It's Part Of The Way We Think About Businesses And Transactions And Decisions.

Thinking

Decision

Needs