Lack Of Knowledge - That Is The

Part Of America's Industrial Problems Is The Aim Of Its Corporate Managers. Most American Executives Think They Are In The Business To Make Money, Rather Than Products Or Service. The Japanese Corporate Credo, On The Other Hand, Is That A Company Should Become The World's Most Efficient Provider Of Whatever Product And Service It Offers. Once It Becomes The World Leader And Continues To Offer Good Products, Profits Follow.

There Must Be Consistency In Direction.

The Emphasis Should Be On Why We Do A Job.

Judging People Does Not Help Them.

Inspection With The Aim Of Finding The Bad Ones And Throwing Them Out Is Too Late, Ineffective, And Costly. Quality Comes Not From Inspection But From Improvement Of The Process.