It's The Lack Of Ambition That Cripples

Making The Logo Twice The Size Is Often A Good Thing To Do, Because Most Advertisements Are Deficient In Brand Identification. Showing The Clients' Faces Is Also A Better Stratagem Than It May Sound, Because The Public Is More Interested In Personalities Than In Corporations. Some Clients Can Be Projected As Human Symbols Of Their Own Products.

The Pursuit Of Excellence Is Less Profitable Than The Pursuit Of Bigness, But It Can Be More Satisfying.

The Temptation To Entertain Instead Of Selling Is Contagious.

If You Ever Have The Good Fortune To Create A Great Advertising Campaign, You Will Soon See Another Agency Steal It. This Is Irritating, But Don't Let It Worry You; Nobody Has Ever Built A Brand By Imitating Somebody Else's Advertising.

What Really Decides Consumers To Buy Or Not To Buy Is The Content Of Your Advertising, Not Its Form.