Don't Hire A Dog, Then Bark Yourself

Advertising Reflects The Mores Of Society, But It Does Not Influence Them.

Our Business Is Infested With Idiots Who Try To Impress By Using Pretentious Jargon.

Claude Hopkins.. Maintained That Nobody With A College Education Could Write An Advertisement Addressed To The Mass Millions. That's Absolute Poppycock.

The Best Ideas Come As Jokes. Make Your Thinking As Funny As Possible.

The Trouble With Many Copywriters In General Agencies Are That They Don't Really Think In Terms Of Selling. They Have Never Written Direct-response; They Have Never Tasted Blood