Don't Hire A Dog, Then Bark Yourself

While You Are Responsible To Your Clients For Sales Results, You Are Responsible To Consumers For The Kind Of Advertising You Bring Into Their Homes.

The More Story-appeal There Is In The Picture Or In The Photograph, The More People Would Look At Your Ad

The More Informative Your Advertising, The More Persuasive It Will Be.

Don't Count The People That You Reach, Reach The People Who Count

In The Modern World Of Business, It Is Useless To Be A Creative, Original Thinker Unless You Can Also Sell What You Create.