If You Want To Be Interesting, Be

Every Ad Is An Investment In The Long-term Image Of A Brand.

Don't Hire A Dog, Then Bark Yourself

Develop Your Eccentricities While You Are Young. That Way, When You Get Old, People Won't Think You're Going Gaga.

A Lot Of Today's Campaigns Are Based On Optimum Positioning But Are Totally Ineffective - Because They Are Dull, Or Badly Constructed, Or Ineptly Written. If Nobody Reads Your Advertisement Or Looks At Your Commercial, It Doesn't Do You Much Good To Have The Right Positioning.

The Best Idea Is The Simplest.