Lazy And Superficial Men And Women Do

I Don't Believe In Tricky Advertising, I Don't Believe In Cute Advertising, I Don't Believe In Comic Advertising. The People Who Perpetrate That Kind Of Advertising Never Had To Sell Anything In Their Lives

I'd Like To Be Remembered, As A Copywriter Who Had Some Big Ideas. That's What The Advertising Business Is All About. Big Ideas

We All Have A Tendency To Use Research As A Drunkard Uses A Lamppost – For Support, Not For Illumination.

The Best Idea Is The Simplest.

There Are Now Unmistakeable Signs Of A Trend In Favor Of Superior Products At Premium Prices. The Consumer Is Not A Moron, She Is Your Wife.