Creativity Needs Discipline And Freedom.

The Trouble With Many Copywriters In General Agencies Are That They Don't Really Think In Terms Of Selling. They Have Never Written Direct-response; They Have Never Tasted Blood

Every Advertisement Is Part Of The Long Term Investment In The Personality Of The Brand.

A Good Advertisement Is One Which Sells The Product Without Drawing Attention To Itself.

Ninety-nine Percent Of Advertising Doesn't Sell Much Of Anything.

When Someone Is Made The Head Of An Office In The Ogilvy & Mather Chain, I Send Him A Matrioshka Doll From Gorky. If He Has The Curiosity To Open It, And Keep Opening It Until He Comes To The Inside Of The Smallest Doll, He Finds This Message: If Each Of Us Hires People Who Are Smaller Than We Are, We Shall Become A Company Of Dwarfs. But If Each Of Us Hires People Who Are Bigger Than We Are, We Shall Become A Company Of Giants.