Creativity Needs Discipline And Freedom.

Creativity Is A Fancy Word For The Work We Have To Do By Friday.

Where People Aren't Having Any Fun, They Seldom Produce Good Work.

I Never Assign A Product To A Writer Unless I Know That He Is Personally Interested In It. Every Time I Have Written A Bad Campaign, It Has Been Because The Product Did Not Interest Me.

Nobody Ever Arrives At A Very Big Idea Through A Conscious, Rational Thought Process. It Comes From Your Unconscious.

I Prefer The Discipline Of Knowledge To The Anarchy Of Ignorance.