It's Not An Experiment If You Know

If We Can Keep Our Competitors Focused On Us While We Stay Focused On The Customer, Ultimately We'll Turn Out All Right.

We Innovate By Starting With The Customer And Working Backwards. That Becomes The Touchstone For How We Invent.

I Told All Of Our Original Investors That They Would Lose Their Money For Sure.

You Can Work Long, Hard, Or Smart, But At Amazon.com You Can’t Choose Two Out Of Three.

All Businesses Need To Be Young Forever. If Your Customer Base Ages With You, You're Woolworth's.