It's Not An Experiment If You Know

Obsess About Customers, Not Competitors.

Cultures Aren’t So Much Planned As They Evolve From That Early Set Of People.

The Great Thing About Fact-based Decisions Is That They Overrule The Hierarchy.

Focusing On The Customer Makes A Company More Resilient.

I'm Skeptical That The Novel Will Be "re­invented." If You Start Thinking About A Medical Textbook Or Something, Then, Yes, I Think That's Ripe For Reinvention. You Can Imagine Animations Of A Beating Heart. But I Think The Novel Will Thrive In Its Current Form. That Doesn't Mean That There Won't Be New Narrative Inventions As Well. But I Don't Think They'll Displace The Novel.