It Isn't The Consumers' Job To Know

If I Had Never Dropped In On That Single Course In College, The Mac Would Have Never Had Multiple Typefaces Or Proportionally Spaced Fonts. And Since Windows Just Copied The Mac, It's Likely That No Personal Computer Would Have Them. If I Had Never Dropped Out, I Would Have Never Dropped In On This Calligraphy Class, And Personal Computers Might Not Have The Wonderful Typography That They Do. Of Course It Was Impossible To Connect The Dots Looking Forward When I Was In College. But It Was Very, Very Clear Looking Backward 10 Years Later.

Be A Yardstick Of Quality. Some People Aren't Used To An Environment Where Excellence Is Expected.

Design Isn't Just How It Looks. It's How It Works.

I Dropped Out Of Reed College [portland, Oregon] After The First Six Months, But Then Stayed Around As A Drop-in For Another 18 Months Or So Before I Really Quit. So Why Did I Drop Out?

Apple's Market Share Is Bigger Than Bmw's Or Mercedes's Or Porsche's In The Automotive Market. What's Wrong With Being Bmw Or Mercedes?