Be A Yardstick Of Quality. Some People

My Philosophy Is That Everything Starts With A Great Product.

I've Always Wanted To Own And Control The Primary Technology In Everything We Do.

A Lot Of People In Our Industry Haven't Had Very Diverse Experiences. So They Don't Have Enough Dots To Connect, And They End Up With Very Linear Solutions Without A Broad Perspective On The Problem. The Broader One's Understanding Of The Human Experience, The Better Design We Will Have.

Our Goal Is To Make The Best Devices In The World, Not To Be The Biggest.

Pixar Is The Most Technically Advanced Creative Company; Apple Is The Most Creatively Advanced Technical Company.