In Today's Roller-coaster Economy, Hyper-competitive, Fear-based, Flat

The Internet Is An Audience Of One, A Million Times Over.

Social Cohesion Was Built Into Language Long Before Facebook And Linkedin And Twitter - We're Tribal By Nature. Tribes Today Aren't The Same As Tribes Thousand Of Years Ago: It Isn't Just Religious Tribes Or Ethnic Tribes Now: It's Sports Fans, It's Communities, It's Geography.

Today Everyone, Whether They Know It Or Not, Is In The Emotional Transportation Business. More And More, Success Is Won By Creating Compelling Stories That Have The Power To Move People To Action. Simply Put, If You Can’t Tell It, You Can’t Sell It.

There's A Sense Of Aliveness That Comes From Connection, Shared Experience. And You See It In Every Place. You See It When Ball Players Jump Up And Down, Gather At Home Plate, Hugging, And It's Not Just Because They're Winning, It's That Shared Moment, That Feeling Of - We Enter The World Alone, We Leave Alone.

A Gun Can Be Dangerous. But A Gun Can Protect You, You Can Hunt For Food With It - You Know, The Tool Itself Is A Tool. The Intention Of The Party Using The Tool Is A Part Of The Process, Right? You Know: The Knife Cuts The Steak, Stabs The Person, Saves Somebody From Danger, Cuts Somebody Out Of A Car.