Truth Is A Point Of View, But

My Mom Used To Tell Me Stories At Night, Read Books To Me - And I Read 'em Over And Over And Over Again. And You Know What I Learned From That? I Went Back And Looked At Everything - Why Do I Like Reading The Same Stories Over And Over And Over Again? What, Was I Some Kind Of Nincompoop? No - The Narrative Gave Me Connection With My Mom.

A Gun Can Be Dangerous. But A Gun Can Protect You, You Can Hunt For Food With It - You Know, The Tool Itself Is A Tool. The Intention Of The Party Using The Tool Is A Part Of The Process, Right? You Know: The Knife Cuts The Steak, Stabs The Person, Saves Somebody From Danger, Cuts Somebody Out Of A Car.

A German Shepherd Dog Could Walk In The Office With A Script In His Mouth, And If That Script Was Really Good, They'd Buy The Script.

The Seminal Elements Of What Makes A Story Great - Challenge, Struggle, Resolution - Are The Same Whether We're Talking About Story Content For A Movie Such As 'rain Man,' Or Telling A Purposeful Story To Forge New Business Relationships Or Conclude A Fruitful Transaction, Such As Acquiring An Nba Franchise.

In Any Situation That Calls For You To Persuade, Convince Or Manage Someone Or A Group Of People To Do Something, The Ability To Tell A Purposeful Story Will Be Your Secret Sauce.