At Casablanca We Did 'midnight Express,' 'flashdance,'

A German Shepherd Dog Could Walk In The Office With A Script In His Mouth, And If That Script Was Really Good, They'd Buy The Script.

Today Everyone, Whether They Know It Or Not, Is In The Emotional Transportation Business. More And More, Success Is Won By Creating Compelling Stories That Have The Power To Move People To Action. Simply Put, If You Can’t Tell It, You Can’t Sell It.

There Are No Rules, But You Break Them At Your Peril.

Being True To Yourself Involves Showing And Sharing Emotion. The Spirit That Motivates Most Great Storytellers Is 'i Want You To Feel What I Feel,' And The Effective Narrative Is Designed To Make This Happen. That's How The Information Is Bound To The Experience And Rendered Unforgettable.

Most Young People Haven't Used Their Storytelling Skills Since They Were 8 Or 9 Or 10 And Wanted To Persuade Mom And Dad To Take Them To The Ball Game.