In God We Trust; All Others Bring

Foremost Is The Principle That The Purpose Of Consumer Research Is To Understand The Customer's Needs And Wishes, And Thus Design Product And Service That Will Provide Better Living For Him In The Future. A Second Principle Is That No One Can Guess The Future Loss Of Business From A Dissatisfied Customer.

It Is Management's Job To Direct The Efforts Of All Components Toward The Aim Of The System. The First Step Is Clarification: Everyone In The Organization Must Understand The Aim Of The System, And How To Direct His Efforts Toward It. Everyone Must Understand The Damage And Loss To The Whole Organization From A Team That Seeks To Become A Selfish, Independent, Profit Center.

Improve Quality, You Automatically Improve Productivity.

The Aim Of Leadership Should Be To Improve The Performance Of Man And Machine, To Improve Quality, To Increase Output, And Simultaneously To Bring Pride Of Workmanship To People. Put In A Negative Way, The Aim Of Leadership Is Not Merely To Find And Record Failures Of Men, But To Remove The Causes Of Failure: To Help People To Do A Better Job With Less Effort.

The Most Important Things Cannot Be Measured.