Don't Expect Smart People To Listen To

It Is Important That An Aim Never Be Defined In Terms Of Activity Or Methods. It Must Always Relate Directly To How Life Is Better For Everyone. . . . The Aim Of The System Must Be Clear To Everyone In The System. The Aim Must Include Plans For The Future. The Aim Is A Value Judgment.

We Know What We Told Him, But We Don't Know What He Heard.

A Rule Should Suit The Purpose.

The Greatest Losses Are Unknown And Unknowable.

Profit In Business Comes From Repeat Customers, Customers That Boast About Your Project Or Service, And That Bring Friends With Them.