To Copy Is To Invite Disaster.

A System Must Be Managed. It Will Not Manage Itself.

We Must Understand Variation.

The Moral Is That It Is Necssary To Innovate, To Predict The Needs Of The Customers, And Give Him More. He That Innovates And Is Lucky Will Take The Market.

Management's Job Is To Optimize The Whole System.

Competition Should Not Be For A Share Of The Market-but To Expand The Market.