In A Startup, Both The Problem And

The Big Question Of Our Time Is Not Can It Be Built? But Should It Be Built? This Places Us In An Unusual Historical Moment: Our Future Prosperity Depends On The Quality Of Our Collective Imaginations.

The Grim Reality Is That Most Start-ups Fail. Most New Products Are Not Successful. Yet The Story Of Perseverance, Creative Genius, And Hard Work Persists.

The United States Is Locked In A New Arms Race For That Most Precious Resource - The Future Entrepreneurs Upon Whom Economic Growth Depends. Substantial Research Shows That Immigrants Play A Key Role In American Job Creation.

Entrepreneurs Always Pitch Their Idea As 'the X Of Y,' So This Is Going To Be 'the Microsoft Of Food.' And Yet Disruptive Innovations Usually Don't Have That Character. Most Of The Time, If Something Seems Like A Good Idea, It Probably Isn't.

If We Do Not Know Who The Customer Is, We Do Not Know What Quality Is.