In A Startup, Both The Problem And

We Must Learn What Customers Really Want, Not What They Say They Want Or What We Think They Should Want.

The Goal Of A Startup Is To Figure Out The Right Thing To Build-the Thing Customers Want And Will Pay For-as Quickly As Possible. In Other Words, The Lean Startup Is A New Way Of Looking At The Development Of Innovative New Products That Emphasizes Fast Iteration And Customer Insight, A Huge Vision, And Great Ambition, All At The Same Time.

The Goal Of Every Startup Experiment Is To Discover How To Build A Sustainable Business Around That Vision.

Learning Is The Essential Unit Of Progress For Startups.

In A Startup, Both The Problem And Solution Are Unknown.