In A Change Effort, Culture Comes Last,

Over The Years I Have Become Convinced That We Learn Best - And Change - From Hearing Stories That Strike A Chord Within Us ... Those In Leadership Positions Who Fail To Grasp Or Use The Power Of Stories Risk Failure For Their Companies And For Themselves.

Never Underestimate The Power Of A Good Story.

People Change What They Do Less Because They Are Given An Analysis That Shifts Their Thinking Than Because They Are Shown A Truth That Influences Their Feelings.

Leadership Is Different From Management, But Not For The Reasons Most People Think.

Never Underestimate The Magnitude Of The Power Of The Forces That Reinforce The Status Quo.