If You're Not Uncomfortable In Your Work

And In A World Where We Have Too Many Choices And Too Little Time, The Obvious Thing To Do Is Just Ignore Stuff. And My Parable Here Is, You're Driving Down The Road And You See A Cow, And You Keep Driving 'cause You've Seen Cows Before. Cows Are Invisible. Cows Are Boring. Who's Going To Stop And Pull Over And Say, Oh, Look, A Cow? Nobody.

It's Easy To Be Afraid Of Taking A Plunge, Because, After All, Plunging Is Dangerous. And The Fear Is A Safe Way To Do Nothing At All. Wading, On The Other Hand, Gets Under The Radar. It Gives You A Chance To Begin.

You Know, If I Look At An Auditorium Full Of High School Students And The Big Man On Campus And His Girlfriend Are Busy Talking While The Lecture's Going On, The Rest Of The Room Is Going To Do It Because They're Powerful Sneezers. They Have Influence. They Reach Out To A Whole Bunch Of People In A Way That Makes The Idea Of Being Disrespectful Spread.

Many People Believe That Great Designers Get Great Clients. It's The Other Way Around.

Taking Delight In The Journey Takes Confidence. It Pushes The Envelope Of Design.