Your Best Customers Are Worth Far More

In Nearly Every Case, Trying To Lead Everyone Results In Leading No One In Particular.

Go Ahead And Make Something For The Elites. Not The Elites Of Class Or Wealth, But The Elites Of Curiosity, Passion And Taste. Every Great Thing Ever Created Was Created By And For This Group.

The Key To Success Is To Find A Way To Stand Out--to Be The Purple Cow In A Field Of Monochrome Holsteins.

The Enemy Of Fear Is Creativity.

Two Elements Of Successful Leadership: A Willingness To Be Wrong And An Eagerness To Admit It.