Art Is What We Do When We're

Developing Expertise Or Assets That Are Not Easily Copied Is Essential; Otherwise You're Just A Middleman.

If You're Going To Buy A Real Book, A Paper Book, There Better Be A Good Reason. Perhaps Scarcity Is One Of Those Reasons.

The Opposite Of Coherent Is Interesting.

Emotions Are Far More Contagious Than Any Disease. A Smile Or A Panic Will Spread Through A Group Of People Far Faster Than Any Virus Ever Could. When You Walk Into The Office Or A Negotiation, Then, Wash Your Bad Mood Away Before You See Us. Don't Cough On Us, Don't Sneeze On Us, Sure, But Don't Bring Your Grouchiness, Your Skepticism Or Your Fear In Here Either. It Might Spread.

Treat Different People Differently. Anything Else Is A Compromise.