If You Can’t Out Iterate Someone Who

The Only Way To Win Is To Learn Faster Than Anyone Else.

By The Time That Product Is Ready To Be Distributed Widely, It Will Already Have Established Customers.

The Grim Reality Is That Most Start-ups Fail. Most New Products Are Not Successful. Yet The Story Of Perseverance, Creative Genius, And Hard Work Persists.

The Lean Startup Method Is Not About Cost, It Is About Speed.

Most Companies Are Busy Making Their Products Worse, Not Better. Updating Is Almost Always A Disaster.