If You Can’t Out Iterate Someone Who

The Lesson Of The Mvp Is That Any Additional Work Beyond What Was Required To Start Learning Is Waste, No Matter How Important It Might Have Seemed At The Time.

If The Plan Is To See What Happens, A Team Is Guaranteed To Succeed - At Seeing What Happens - But Won't Necessarily Gain Validated Learning - If You Cannot Fail, You Cannot Learn.

A Head Start Is Rarely Large Enough To Matter, And Time Spent In Stealth Mode-away From Customers-is Unlikely To Provide A Head Start. The Only Way To Win Is To Learn Faster Than Anyone Else.

The Big Question Of Our Time Is Not Can It Be Built? But Should It Be Built? This Places Us In An Unusual Historical Moment: Our Future Prosperity Depends On The Quality Of Our Collective Imaginations.

New Customers Come From The Action Of Past Customers