Reading Is Good, Action Is Better.

A Head Start Is Rarely Large Enough To Matter, And Time Spent In Stealth Mode-away From Customers-is Unlikely To Provide A Head Start. The Only Way To Win Is To Learn Faster Than Anyone Else.

If We Do Not Know Who The Customer Is, We Do Not Know What Quality Is.

Better To Have Bad News That's True Than Good News We Made Up

Using The Lean Startup Approach, Companies Can Create Order Not Chaos By Providing Tools To Test A Vision Continuously.

A Start Up Is An Institution Designed To Thrive In The Soil Of Extreme Uncertainty