I Can Just Let My Curiosity Wander

Level 5 Leaders Channel Their Ego Needs Away From Themselves And Into The Larger Goal Of Building A Great Company. It's Not That Level 5 Leaders Have No Ego Or Self-interest. Indeed, They Are Incredibly Ambitious-but Their Ambition Is First And Foremost For The Institution, Not Themselves.

Those Who Turn Good Organizations Into Great Organizations Are Motivated By A Deep Creative Urge And An Inner Compulsion For Sheer Unadulterated Excellence For Its Own Sake.

Good Is The Enemy Of Great. And That's One Of The Key Reasons Why We Have So Little That Becomes Great.

The Best Ceos In Our Research Display Tremendous Ambition For Their Company Combined With The Stoic Will To Do Whatever It Takes, No Matter How Brutal (within The Bounds Of The Company's Core Values), To Make The Company Great. Yet At The Same Time They Display A Remarkable Humility About Themselves, Ascribing Much Of Their Own Success To Luck, Discipline And Preparation Rather Than Personal Genius.

Level 5 Leaders Are A Study In Duality: Modest And Willful, Humble And Fearless.