Friction Makes Sparks And Sparks Start Creative

Make It Simple. Make It Memorable. Make It Inviting To Look At. Make It Fun To Read.

The Most Dangerous Thing That Can Happen To Us, I Think, Is To Permit A Feeling To Develop That Any Client Is A Problem. I Have Always Taken The Attitude That No Account Is A 'problem Account' But That All Accounts Have Important Problems Attached To Them - That You Can Waste More Time And Burn Up More Nervous Energy By Fighting A Problem Than By Taking A Positive Attitude And Solving It. It Sure Gives You A Nice, Warm Glow When You Do.

Good Advertising Is A Happy Wedding Of Words And Pictures, Not A Contest Between Them.

Creative Ideas Flourish Best In A Shop Which Preserves Some Spirit Of Fun. Nobody Is In Business For Fun, But That Does Not Mean There Cannot Be Fun In Business.

Don’t Tell Me How Good You Make It; Tell Me How Good It Makes Me When I Use It.