Everything We Do We Choose. So What

I Wish Means: Would It Be Nice If.. I Want Means: If I Want It Enough I Will Get It.

Even A Bad Idea Executed Is Better Than A Good Idea Undone.

There Are Rules In Advertising, And Those Rules Are Self-imposed By The Client Companies Because They Don't Want Their Products To Be Seen As Dishonest.

We Are Always Waiting For The Perfect Brief From The Perfect Client. It Almost Never Happens [...] Whatever Is On Your Desk Right Now, That's The One. Make It The Best You Possibly Can.

We Are All Advertising, All Of The Time. If You Want To Sell Your Car, What Do You Do? You Clean And Polish It And Make It The Best You Can. Some People Bake Bread When They Are Trying To Sell Their House Because The Smell Adds A Friendly Feeling. Even The Priest, With All His Or Her Fervour, Is Advertising God. Everybody Is Selling.