Do Not Put Cleverness In Front Of

If You Can't Solve A Problem, It's Because You're Playing By The Rules

There Are Rules In Advertising, And Those Rules Are Self-imposed By The Client Companies Because They Don't Want Their Products To Be Seen As Dishonest.

Do Not Covet Your Ideas.

It's Better To Regret What You Have Done Than What You Haven't.

Don't Look For The Next Opportunity, The One You Have In Hand Is The Opportunity.