Do Not Put Cleverness In Front Of

If You Always Make The Right Decision, The Safe Decision, The One Most People Make, You Will Be The Same As Everyone Else.

We Are Always Waiting For The Perfect Brief From The Perfect Client. It Almost Never Happens [...] Whatever Is On Your Desk Right Now, That's The One. Make It The Best You Possibly Can.

Don't Give A Speech. Put On A Show.

Do Not Covet Your Ideas.

Even A Bad Idea Executed Is Better Than A Good Idea Undone.