Design Is The Last Great Competitive Advantage.

Don't Create For The Masses. Create For The People Who Are Your Kind Of Weird.

One Bad Review Doesn't Ruin My Day Because I Realize What A Badge Of Honor It Is To Get A Bit Of Criticism At All.

No Niche Is Too Small If It's Yours.

Go Ahead And Make Something For The Elites. Not The Elites Of Class Or Wealth, But The Elites Of Curiosity, Passion And Taste. Every Great Thing Ever Created Was Created By And For This Group.

The Best Favors Are Worth Doing For The Doing, Not Because We'll Ever Get Paid Back Appropriately.