Defending Mediocrity Is Exhausting.

Confusion Sets In When You're Not Sure If Your Product Or Service Is Bought Or Sold, Or Worse, If You Are A Salesperson Just Waiting For People To Buy.

Marketing Is No Longer About The Stuff That You Male, But About The Stories You Tell.

The Easier It Is To Quantify, The Less It's Worth.

By Being Remarkable, Being Genuine, You Can Be Worth Connecting With. And You Don't Have To Have It Figured Out Perfectly The First Time - You Can Adjust.

If There Isn't A Good Reason, Go Home. If There Is, Then Do Something ... Loud, Now, And Memorable.