Defending Mediocrity Is Exhausting.

Your Audacious Life Goals Are Fabulous. We're Proud Of You For Having Them. But It's Possible That Those Goals Are Designed To Distract You From The Thing That's Really Frightening You--the Shift In Daily Habits That Would Mean A Re-invention Of How You See Yourself.

You Win By Trying. And Failing. Test, Try, Fail, Measure, Evolve, Repeat, Persist.

A Big Part Of Doing Your Work Is Defending Your Time And Your Attention So You Can Do Your Work.

Letting Your Customers Set Your Standards Is A Dangerous Game, Because The Race To The Bottom Is Pretty Easy To Win. Setting Your Own Standards--and Living Up To Them--is A Better Way To Profit. Not To Mention A Better Way To Make Your Day Worth All The Effort You Put Into It." -

Before You Promise To Change The World, It Makes Sense To Do The Hard Work Of Changing Your Neighborhood.