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Marketers Have To Move Upstream Now. We Have To Stop Being The Last Step In The Process And Start Being The First Step.

When You Can Swim, Who Cares How Deep The Water Is?

Organizations That Destroy The Status Quo Win. Whatever The Status Quo Is, Changing It Gives You The Opportunity To Be Remarkable.

One Option Is To Struggle To Be Heard Whenever You're In The Room... Another Is To Be The Sort Of Person Who Is Missed When You're Not. The First Involves Making Noise. The Second Involves Making A Difference.

We've Greatly Exaggerated The Risk Of Sinking, Without Celebrating The Value Of Swimming.