Brands Must Be Very Specific In Their

Social Technology Gives Leaders A Vital New Platform With Which To Connect Their Companies To The Myriad Stakeholders Who Have An Interest In Their Well Being.

The Theory Of Social Contracts Extends As Far Back As Plato. However, It Was The Great 18th Century Social Philosophers John Locke, Thomas Hobbes, And Jean-jacques Rousseau Who Brought The Concept Of A Social Contract Between Citizens And Governments Sharply Into Political Thinking, Paving The Way For Popular Democracy And Constitutional Republicanism.

Today's Consumers Are Eager To Become Loyal Fans Of Companies That Respect Purposeful Capitalism. They Are Not Opposed To Companies Making A Profit; Indeed, They May Even Be Investors In These Companies - But At The Core, They Want More Empathic, Enlightened Corporations That Seek A Balance Between Profit And Purpose.

As A Speaker, Business Leader Or Marketer Of Any Type, The Onus Is Now On Each Of Us To Become Equally Capable Of Communicating Very Personally With A Seemingly Endless Number Of People Connected By Social Technologies.

Move Your Personal Investments And Retirement Funds To Socially Responsible Investment (sri) Funds That Support Only Those Corporations That Uphold Higher Standards Of Behavior. Returns On Sri Funds Are Usually Equal To, If Not Better Than, Many Of The Well-known Traditional Mutual Funds.