Anybody Can Leverage Celebrity For Profit.

It's Ironic That Retailers And Restaurants Live Or Die On Customer Service, Yet Their Employees Have Some Of The Lowest Pay And Worst Benefits Of Any Industry. That's One Reason So Many Retail Experiences Are Mediocre For The Public.

In This Ever-changing Society, The Most Powerful And Enduring Brands Are Built From The Heart. They Are Real And Sustainable. Their Foundations Are Stronger Because They Are Built With The Strength Of The Human Spirit, Not An Ad Campaign. The Companies That Are Lasting Are Those That Are Authentic.

I Think There Is Probably No Better Person To Aspire To Emulate Than Steve Jobs And What He Has Done At Apple In Terms Of His Leadership, His Innovation, Not Settling For Mediocrity.

When We Began Starbucks, What I Wanted To Try To Do Was To Create A Set Of Values, Guiding Principles, And Culture.

I Conduct My Life With An Expectation That People Will Do The Right Thing. Yet Even With All My Experience, I Am Still Surprised When They Do Not.