The Entrepreneurial Opportunity In America Is Alive

We Would Take Something Old And Tired And Common - Coffee - And Weave A Sense Of Romance And Community Around It. We Would Rediscover The Mystique And Charm That Had Swirled Around Coffee Throughout The Centuries.

When You're Surrounded By People Who Share A Passionate Commitment Around A Common Purpose, Anything Is Possible.

Mass Advertising Can Help Build Brands, But Authenticity Is What Makes Them Last. If People Believe They Share Values With A Company, They Will Stay Loyal To The Brand.

Starbucks Has Stores In America In Many, Many Communities That Are Governed By Many, Many Different Municipalities. Starbucks Cannot Dictate To A Municipality In Cincinnati Or Kansas City Or Sacramento How Or Why Or When There Should Be A Recycling Program.

If You Want To Achieve Widespread Impact And Lasting Value, Be Bold.