We Want Passion For Our Business.. Workers

Starbucks Is Not An Advertiser; People Think We Are A Great Marketing Company, But In Fact We Spend Very Little Money On Marketing And More Money On Training Our People Than Advertising.

Starbucks Has A Role And A Meaningful Relationship With People That Is Not Only About The Coffee.

Cutting Prices Or Putting Things On Sale Is Not Sustainable Business Strategy. The Other Side Of It Is That You Can't Cut Enough Costs To Save Your Way To Prosperity.

A Great Business Has To Have A Conscience. You Have To Know Who You Are And Who You Are Not.

I Can't Imagine A Day Without Coffee. I Can't Imagine!