When We Began Starbucks, What I Wanted

Customers Have Different Need States And Life Experiences.

When You're Surrounded By People Who Share A Passionate Commitment Around A Common Purpose, Anything Is Possible.

Great Companies Are Defined By Their Discipline And Their Understanding Of Who They Are And Who They Are Not.

At Starbucks 0 As In Any Business, In Any Life - There Are So Many Hectic Moments During The Day When We Are Simply Trying To Do The Job, Trying To Put Out The Fires, Trying To Solve Any Number Of Small Problems, That We Often Lose Sight Of What It Is We're Really Here To Do.

Cutting Prices Or Putting Things On Sale Is Not Sustainable Business Strategy. The Other Side Of It Is That You Can't Cut Enough Costs To Save Your Way To Prosperity.