All Marketers Are Liars Tell Stories.

Change Is Not A Threat, It's An Opportunity. Survival Is Not The Goal, Transformative Success Is.

If You Don't Like Your Definition Of 'good Enough', Then Feel Free To Change That, But The Goal Before Shipping Is Merely That. Not Perfect.

We Live In A Vague World. And It Gets Vaguer All The Time. In This Environment, The Power Of The Specific, Measurable And Useful Promise Made And Kept Is Difficult To Overstate.

If There Isn't A Good Reason, Go Home. If There Is, Then Do Something ... Loud, Now, And Memorable.

We Are Leaving The Industrial Economy And Entering The Connection Economy.