All Marketers Are Liars Tell Stories.

Marketing Is A Contest For People's Attention.

No, Everything Is Not Going To Be Okay. It Never Is. It Isn't Okay Now. Change, By Definition, Changes Things

You Can Raise The Bar Or You Can Wait For Others To Raise It, But It's Getting Raised Regardless.

Just Because The Tide Is Out, Doesn't Mean There Is Less Water In The Ocean.

We Live In A Vague World. And It Gets Vaguer All The Time. In This Environment, The Power Of The Specific, Measurable And Useful Promise Made And Kept Is Difficult To Overstate.