Be Personal. Be Relevant. Be Specific.

If You're Remarkable It's Likely That Some People Won't Like You.

Initiating Is Really And Truly Difficult, And That's What Leaders Do. They See Something Others Are Ignoring And They Jump On It.

Bullhorns Are Overrated: Having Ten Times As Many Twitter Followers Generates Approximately Zero Times As Much Value.

You Gain Converts By Winning At Something The Existing Provider Didn't Think Was So Important.

Play A New Game, Not The Older Game But Faster.