A Big Part Of Doing Your Work

Listen To Your Fear But Don't Obey It.

The Only Thing All Successful People Have In Common Is That They're Successful, So Don't Waste Your Time Copying "the Successful Strategies" Of Others.

Copy, Not From Your Industry, From Others. You Have To Go Where There Is No Competition.

This Notion That It Is Up To Each Person To Innovation In Some Way Flies In The Face Of The Industrial Age, But You Know What, The Industrial Age Is Over.

So Much Easier To Aim For The Smallest Possible Audience, Not The Largest, To Build Long-term Value Among A Trusted, Delighted Tribe, To Create Work That Matters And Stands The Test Of Time.