Good Marketers Measure.

Make A Decision. It Doesn't Have To Be A Wise Decision Or A Perfect One. Just Make One.

You Have To Find A Group That Really Desperately Cares About What It Is You Have To Say. Talk To Them. They Have Something I Call Otaku. It's A Great Japanese Word. It Describes The Desire Of Someone Who's Obsessed To, Say, Drive Across Tokyo To Try A New Ramen Noodle Place 'cause That's What They Do, They Get Obsessed With It.

Being An Artist Isn't A Genetic Disposition Or A Specific Talent. It's An Attitude We Can All Adopt. It's A Hunger To Seize New Ground, Make Connections, And Work Without A Map. If You Do Those Things, You're An Artist.

There's Nothing Wrong With Having A Plan. Plans Are Great. But Missions Are Better. Missions Survive When Plans Fail, And Plans Almost Always Fail.

The Future Of Marketing Is Leadership