Good Marketers Measure.

The Enemy Of Creativity... Is Fear. We're All Born Creative, It Takes A Little While To Become Afraid. A Surprising Insight: An Enemy Of Fear Is Creativity. Acting In A Creative Way Generates Action, And Action Persuades The Fear To Lighten Up.

Mass Marketing Means Appealing To The Masses Which Means Appealing To The Average.

Low Price Is A Great Way To Sell A Commodity. That's Not Marketing Though, That's Efficiency.

In Our Desire To Please Everyone, It's Very Easy To End Up Being Invisible Or Mediocre.

Leadership, On The Other Hand, Is About Creating Change You Believe In.