Piracy Is Not The Problem, Obscurity Is.

Emotions Are Far More Contagious Than Any Disease. A Smile Or A Panic Will Spread Through A Group Of People Far Faster Than Any Virus Ever Could. When You Walk Into The Office Or A Negotiation, Then, Wash Your Bad Mood Away Before You See Us. Don't Cough On Us, Don't Sneeze On Us, Sure, But Don't Bring Your Grouchiness, Your Skepticism Or Your Fear In Here Either. It Might Spread.

Marketing Management Is Now Tribal Leadership.

Go For The Edges. Challenge Yourself And Your Team To Describe What Those Edges Are, And Then Test Which Edge Is Most Likely To Deliver The Marketing Results You Seek.

Gratitude And Opportunity Create More Of The Same.

Anticipated, Personal, And Relevant Advertising Always Does Better Than Unsolicited Junk.