Earn Trust, Earn Trust, Earn Trust. Then

Writing A Book Is A Tremendous Experience. It Pays Off Intellectually. It Clarifies Your Thinking. It Builds Credibility. It Is A Living Engine Of Marketing And Idea Spreading, Working Every Day To Deliver Your Message With Authority. You Should Write One.

If You Believe That A Given Situation Should Make You Unhappy, Then It Will, And The Unhappiness Will Then Reinforce The Condition.

The Future Of Publishing Is About Having Connections To Readers And The Knowledge Of What Those Readers Want.

You Have To Find A Group That Really Desperately Cares About What It Is You Have To Say. Talk To Them. They Have Something I Call Otaku. It's A Great Japanese Word. It Describes The Desire Of Someone Who's Obsessed To, Say, Drive Across Tokyo To Try A New Ramen Noodle Place 'cause That's What They Do, They Get Obsessed With It.

Either You Defend The Status Quo, Or You Invent The Future.