Advertising People Who Ignore Research Are As

I Admire People With Gentle Manners Who Treat Other People As Human Beings.

The Advertisers Who Believe In The Selling Power Of Jingles Have Never Had To Sell Anything.

Try And Inject Into Every Commercial You Make A Touch Of Singularity; A Bird That Will Hook On To The Consumers Mind

If You Always Hire People Who Are Bigger Than You Are, We Shall Become A Company Of Giants

I Do Not Regard Advertising As Entertainment Or An Art Form, But As A Medium Of Information. When I Write An Advertisement, I Don’t Want You To Tell Me That You Find It ‘creative.’ I Want You To Find It So Interesting That You Buy The Product.