The Worst Fault A Salesman Can Commit

The More Informative Your Advertising, The More Persuasive It Will Be. Before People Making A Buying Decision, They Have Many Questions. For Example, Why They Should Buy From You, Why Your Product Is Better Than Other Similar Products, Why They Should Trust You, And Why They Should Buy It Now, Etc.

I Once Used The Word Obsolete In A Headline, Only To Discover That 43 Per Cent Of Housewives Had No Idea What It Meant. In Another Headline, I Used The Word Ineffable, Only To Discover That I Didn't Know What It Meant Myself.

Madison Avenue Is Full Of Masochists Who Unconsciously Provoke Rejection By Their Clients. I Know Brilliant Men Who Have Lost Every Account They Have Ever Handled.

The Psychiatrists Say That Everybody Should Have A Hobby. The Hobby I Recommend Is Advertising

I'd Like To Be Remembered, As A Copywriter Who Had Some Big Ideas. That's What The Advertising Business Is All About. Big Ideas