You Can't Save Souls In An Empty

Every Advertisement Is Part Of The Long Term Investment In The Personality Of The Brand.

Candor Compels Me To Admit That I Have No Conclusive Research To Support My View That Jingles Are Less Persuasive Than The Spoken Word. You'd Run Like Hell If A Salesman Came To Your Door And Began Singing At You. Why Do It In Advertising?

It Follows That Unless Your Headline Sells Your Product, You Have Wasted 90 Percent Of Your Money.

You Make The Best Products You Can, And You Grow As Fast As You Deserve To.

The Secret Of Long Life Is Double Careers. One To About Age Sixty, Then Another For The Next Thirty Years.