A Goal Without A Method Is Nonsense.

The Biggest Cost Of Poor Quality Is When Your Customer Buys It From Someone Else Because They Didn't Like Yours.

Any Two People Have Different Ideas Of What Is Important.

A Rule Should Suit The Purpose.

Transformation Is Not Automatic. It Must Be Learned; It Must Be Led.

Does The Customer Invent New Product Or Service? The Customer Generates Nothing. No Customer Asked For Electric Lights. There Was Gas And Gas Mantles, Which Gave Good Light.