A Goal Without A Method Is Nonsense.

You Cannot Inspect Quality Into The Product; It Is Already There.

One Cannot Be Successful On Visible Figures Alone ... The Most Important Figures That One Needs For Management Are Unknown Or Unknowable, But Successful Management Must Nevertheless Take Account Of Them.

Improve Quality, You Automatically Improve Productivity.

Knowledge Is The Key.

Quality Is Made In The Board Room. A Worker Can Deliver Lower Quality, But She Cannot Deliver Quality Better Than The System Allow.